I don’t offer off-page SEO services because, over the years, I’ve come to realize that the game has fundamentally changed.

Early in my career, I saw the value in building backlinks and pushing out a broad set of keywords, but as search engine algorithms—especially Google’s AI—became smarter, that approach became outdated and inefficient.

Instead of focusing on off-page SEO tactics, I prefer a more focused, sustainable strategy. By concentrating on a tent-pole approach and narrowing down to a handful of high-value, relevant keywords, I can create content that truly aligns with the search intent and context Google prioritizes. This method is not only more effective but far more sustainable in the long run.

When I look at SEO today, I see the importance of creating quality, well-rounded content that ranks for a variety of related terms naturally, without having to chase every keyword. Trying to target hundreds of keywords just spreads efforts too thin and often wastes resources. I believe in doing SEO right by focusing on content that resonates with both users and search engines, and that’s why off-page SEO isn’t part of the strategy I offer.