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FEEDS ARE BAD (Why I Paused my ads work)
I came from an internet that was powered by what I would call social media, which was chat rooms and then forums. A key component of these early formats was the chronological feed. In that chronological feed, you could get hit with absolutely anything if you logged on at the wrong time, the quality and
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![Paid Media Is 3 Yards & A Cloud Of Dust If you aren’t doing this]()
Paid Media Is 3 Yards & A Cloud Of Dust If you aren’t doing this
Let’s talk college football. You’ve got your ground-and-pound teams like Army and Michigan, who run the ball 50%+ of the time. They dominate time of possession, slowly wear down defenses, and control the flow of the game. You also have your air-it-out teams that rely on explosive passing plays to move the ball quickly and
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![Content-Driven SEO Tent-Pole Strategy]()
Content-Driven SEO Tent-Pole Strategy
As someone who’s spent over a decade working in digital marketing, with experience managing SEO strategies for Fortune 500 companies, I’ve seen the SEO landscape evolve in ways that have completely changed how we approach optimization. Early on, the goal was simple: target as many keywords as possible to cover every angle. But as search
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![Understanding Google Meridian And Media Mix Modeling For Performance Marketing in 2025]()
Understanding Google Meridian And Media Mix Modeling For Performance Marketing in 2025
Marketing has always been about getting the right message in front of the right audience. But with more channels, platforms, and data than ever before, it’s easy to feel like you’re navigating a maze. That’s where Marketing Mix Modeling (MMM) comes in, offering a sophisticated way to understand how your different marketing efforts impact business
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![How to Create a Winning Performance Marketing Funnel]()
How to Create a Winning Performance Marketing Funnel
The performance marketing funnel is a strategic framework that guides potential customers through their journey from awareness to conversion. It consists of several stages, each designed to nurture leads and optimize their experience. At the top of the funnel, you have the awareness stage, where potential customers first encounter your brand. This is followed by
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![Maximize Your Ad Budget with These Performance Marketing Tips]()
Maximize Your Ad Budget with These Performance Marketing Tips
In the realm of business, understanding your target audience is akin to having a compass in uncharted waters. It guides your decisions, shapes your marketing strategies, and ultimately determines your success. To effectively connect with your audience, you must delve deep into their demographics, preferences, and pain points. This involves not just collecting data but
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The Secret to Performance Marketing: Simple Tips That Work
In the realm of business, understanding your audience is akin to having a compass in uncharted waters. It is the foundation upon which all successful marketing strategies are built. To truly connect with your customers, you must delve deep into their preferences, behaviors, and pain points. This requires more than just surface-level demographic data; it
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![How to Increase Your ROI with Better Paid Search Marketing]()
How to Increase Your ROI with Better Paid Search Marketing
In the realm of digital marketing, the foundation of any successful campaign lies in a profound understanding of your target audience. This involves more than just knowing basic demographics; it requires delving into the psychographics that drive consumer behavior. What are their pain points? What motivates them to make a purchase? By answering these questions,
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![Unlock the Customer Journey: Boost Conversions with Key Touchpoints]()
Unlock the Customer Journey: Boost Conversions with Key Touchpoints
In the realm of business, understanding the customer journey is akin to possessing a treasure map that leads to sustained growth and profitability. The customer journey encompasses every interaction a potential buyer has with your brand, from the initial awareness stage to post-purchase engagement. By mapping out this journey, small business owners and agency teams
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![7 Simple Ways to Optimize Your Sales Funnel for Maximum Conversion]()
7 Simple Ways to Optimize Your Sales Funnel for Maximum Conversion
The sales funnel is a critical concept for small business owners and agency teams aiming to scale operations and drive revenue. At its core, the sales funnel represents the journey potential customers take from the moment they become aware of your product or service to the point of making a purchase. This journey is typically
Recent Posts
- FEEDS ARE BAD (Why I Paused my ads work)
- Paid Media Is 3 Yards & A Cloud Of Dust If you aren’t doing this
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- Content-Driven SEO Tent-Pole Strategy
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- Understanding Google Meridian And Media Mix Modeling For Performance Marketing in 2025
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- How to Create a Winning Performance Marketing Funnel
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