Brandi Frye is a strategic marketing executive with over a decade of experience designing and scaling high-growth revenue streams across complex, multi-industry landscapes including Fintech, Gaming, and CPG. She specializes in building resilient growth engines that thrive beyond the limitations of third-party data.
With over a decade scaling ventures across Fintech, Gaming, and CPG, my expertise lies not just in media spend management ($100M+), but in building the underlying data infrastructure required to make that spending predictable and profitable.
My approach is fundamentally rooted in engineering solutions. I treat marketing funnels as complex systems: they must be robust, scalable, and capable of self-optimization. My track record includes developing a growth strategy for Binance.US that drove a 163% revenue increase by overhauling the entire data stack to ensure accurate attribution during hyper-growth phases.
The Technical Advantage (My Full-Stack Toolkit): I bridge the gap between executive vision and engineering reality. My proficiency spans the entire tech stack required for modern growth:
- Data Engineering & Analytics: I leverage SQL, Python, and R to build custom data pipelines, perform advanced cohort analysis, and model complex LTV/CAC relationships that standard MMPs cannot touch.
- Front-End Optimization (CRO): My understanding of JavaScript, HTML, and CSS allows me to move beyond simple landing page edits. I can diagnose front-end bottlenecks, implement custom tracking events via GTM, and optimize user flows directly at the code level for maximum conversion lift.
- MarTech Integration: I architect the connective tissue between disparate systems from Salesforce/Segment integration to bespoke data warehousing solutions (Databricks).
- Media Savvy Data Analytics: My analytical framework is cyclical: Measure → Model → Optimize. I begin by auditing the tracking stack, ensuring data fidelity across all touchpoints using tools like Appsflyer and custom scripts. From there, I employ advanced statistical methods to analyze channel performance against user lifetime value (LTV). This deep dive allows me to move beyond simple CPA targets and optimize for true customer value acquisition, making media buying a repeatable science.
This combination of Code Proficiency + Media Expertise + Business Acumen means I don’t just recommend a channel; I build the tracking, the automation, and the conversion mechanism required for that channel to succeed. I work hard to ensure the entire system—from ad impression to final database entry—is flawless.
Key Areas of Technical Command:
- Data Pipeline Construction (SQL/Python)
- Advanced Attribution Modeling & Data Integrity Auditing
- CRO Implementation (JavaScript/HTML/CSS)
- MarTech Stack Orchestration (Segment, Appsflyer, etc.)
- Executive Leadership: Translating Business Goals into Technical Requirements.
A Little More About Me: When I’m not deep in a data query or optimizing a conversion path, I’m watching sports. As a lifelong fan of video games and internet culture, to know me is to know I’m always looking to unlock peak performance in all areas of life. Proud product of The Bronx, NY, USA.
